Re:Portfolio
CMC Foods
Marketing Design
At CMC foods I work with the Marketing Manager to create a variety of branded goods for partnering companies in a B2B relationship. Projects include things such as product information sheets, packaging design, email campaigns and branded wall decor.
Product literature designed for B2B Client for print and digital use.
Environmental design work produced to showcase top selling brands in the customer facing setting of the company meeting room.
Packaging redesign for Client selling in Academy Sports + Outdoor. Goal was to create a stylish package for the 'modern outdoors-man' while still remaining approachable for the Academy demographic.
Product literature designed for B2B Client for print and digital use.
IGN Entertainment
Editorial Design
At IGN Entertainment, I work under the guidance of the the Sr. Editorial Designer and Sr. Partnerships Editor to creative assets for the IGN website and social media pages. I have also participated in special requests for events, as well as doing custom illustrations when needed.
Designing assets for the main site homepage, and store front is one of my daily IGN tasks. My focus is creating custom decks, blogrolls, headers, video thumbnails and column covers that require photo manipulation and illustration.
To celebrate important dates in the pop culture community as well as national and international holidays, we have what are called 'Doodles' which are small illustrated arts showcased at the top of the homepage. These are a few of my 'Doodles' requested by the Homepage Manager.
Worked with Brand Manager to create new IGN One banners for various social media platforms.
Designing assets for the main site homepage, and store front is one of my daily IGN tasks. My focus is creating custom decks, blogrolls, headers, video thumbnails and column covers that require photo manipulation and illustration.
IGN Entertainment
E-commerce Design
At IGN Entertainment, I also work with the E-commerce team to create assets for the IGN Store website and social media pages. I have also assisted in the planning and creation of marketing campaigns for special promotions and holidays, as well as doing custom illustrations when needed.
Event promotions such as the release of new anime series, and the return of current series, and new video game releases are often very important promotions for the store. I have assisted when needed in curating the marketing calendar for highlighting important events as well as developing the assets kits for each promotion. The deliverables often include a hero image for the website, social media sets, e-mail graphics and blogrolls.
During the holiday season, one of my main assignments is to assist the Merchandising manager and Social Media manager in conceptualizing and designing assets for the holiday sales campaign to be used on the store website and social media pages. This consists of assets to be used for important promotional dates such as Black Friday, Christmas Day, Boxing Day, and New Years.
This is an example of the weekly requests that I assist the IGN Store team with.
Event promotions such as the release of new anime series, and the return of current series, and new video game releases are often very important promotions for the store. I have assisted when needed in curating the marketing calendar for highlighting important events as well as developing the assets kits for each promotion. The deliverables often include a hero image for the website, social media sets, e-mail graphics and blogrolls.
Companion Protect
Marketing Design and Illustration
At Companion Protect, I worked under the guidance of the Marketing Manager to create assets for web, video and print assets. I worked on projects for business innovation, such as on-boarding assets, year end reports, and presentations. My daily focus was custom illustrations, social media campaigns and art assets for B2B recruiting.
Created a custom identity for the new in-house on boarding process including templates for presentations, custom stationery and infographics for new employees, e-mail blasts for new employee training, and a custom live font that was hand drawn, vectored, and developed for company wide usage.
Created custom branded merchandise for the new hire 'Welcome Box' including an illustrated beach towel, custom illustrated tumbler, patterned pet bandana, branded binder with custom illustrated dividers and packaging (box) design.
Created various custom hand drawn illustrations for our social media and for clients, this in collaboration with aspca.org for National Poison Prevention Week.
Created a custom identity for the new in-house on boarding process including templates for presentations, custom stationery and infographics for new employees, e-mail blasts for new employee training, and a custom live font that was hand drawn, vectored, and developed for company wide usage.
Bits, Pix & Joysticks
Illustration and Business Management
Bits, Pix & Joysticks is my personal art shop where I design, manufacture and sell my illustrated products. I focus on hand drawn illustration and building connections in the manufacturing industry for producing stationery and small gifts such as pocket journals, enamel pins, cards, lanyards, keychains and much more!
My custom website for my illustrated gifts and prints. All illustrations, product photography, packaging, and marketing was done by me.
A long term project in the works for my personal development in my illustration style is my pop culture tarot card deck. I plan to redesign all 78 cards from the Rider-waite original tarot deck using current pop culture references. I sell these illustrations as prints at comic conventions, as well as develop progress booklets for interested parties.
This slide showcases some of my best selling items in my shop.
My custom website for my illustrated gifts and prints. All illustrations, product photography, packaging, and marketing was done by me.
Hanesbrands
Apparel Design
At Hanesbrands, I worked under the Creative Art Director to produce designs for in house brands such as Champion, Underarmour, Alternative apparel and Hanes. My areas of focus were collegiate designs, and materials working with particular brands and clients with specific branding requirements.
Created an illustrated women's apparel graphic for the spring season. Graphic request was to develop a design with a hand drawn style, including bright contrasting colors and floral accents while using the 'Champion C' as a base of the design.
For usage in showcasing base designs for catalog development and environmental showcasing.
A page from a catalog layout that showcases color samples for base designs, as well as an art on garment block.
Created an illustrated women's apparel graphic for the spring season. Graphic request was to develop a design with a hand drawn style, including bright contrasting colors and floral accents while using the 'Champion C' as a base of the design.